Proudly serving Penetanguishene and surrounding communities since 1943.  We take pride in our commitment to deliver expert advice regarding a broad range of personal and commercial insurance products.  Our main objective is to build and maintain strong, long-lasting professional relationships with our customers by providing outstanding customer service within our bilingual office setting.

About Us

Get a free quote

Auto Quote
Home Quote
Other Quotes
I have been a customer of Asselin Insurance since the late 1980’s. I have always received top-notch service from the entire staff. Cheryl has been my advisor for the past 6 years and she has always been courteous and most helpful. When I call with questions I know I can trust her sound advice and guidance.
Chris Heidel
My son and I switched both of our house and car insurance from a long time Broker to a great company with fabulous personal service in Penetanguishene, called Asselin Insurance. And best of all, our car insurance rates are cheaper!
Christine MacKenzie

Expressing our thanks for helping us buy travel medical insurance for our upcoming trip to Florida. Without hesitation I will definitely recommend both Asselin Insurance Brokers and 21st Century to anyone looking to buy travel insurance. Had Scotiabank exercised even a fraction of the customer service both of you have shown me there would never have been a need for me to reach out to you. Thanks again.

Happy Customer
All licensed drivers in Ontario are required to have car insurance. Insurance premium vary greatly from one driver to the next. The various rating factors including the type of vehicle, age of driver, territory, claims and policy history may all impact your premium significantly.  Insurance Brokers have access to a wide range of insurers and provide their clients with more choice and competitive car insurance rates. Our Products
Your home is perhaps the largest investment you will make in your lifetime. Insurance Brokers provide independent and expert advice. Brokers work on behalf of their clients in in order to obtain the best coverage at the best possible price. Whether you are looking to buy a new home, rent an apartment or requiring coverage for a second home or cottage, we are here to help.  Our Products
We offer a broad range of commercial packages: Farm, Restaurant, Small Business, Contractors, Fleet, Commercial Auto and more. You have worked hard to build your business.  Talk to one of our Commercial Insurance Professionals today to ensure that you’re getting the right coverage at the best possible price.  Our Products
We offer a variety of insurance options to meet your recreational insurance needs:  Motorcycle Insurance, ATV Insurance, Snowmobile Insurance, Boat & Watercraft Insurance, Mobile Home & Trailer Insurance, and more.   Our Products


Insurance brokers do not work for an insurance company, they work for you.  That’s the key thing that separates them from all other purchase options.  It means you have more advice, more choice, better pricing and a representative that’s on your side in the event of a claim.

The Broker Advantage

Insurance Brokers have access to a number of Insurance Companies. Consumer then have a wide selection of coverage from a number of insurers. When you buy insurance from an Insurance Agent or directly from an Insurance Company, you are limited by the coverages they sell.
Insurance Broker’s put your interests first, so it’s advice you can trust.
Insurance Brokers provide their services in-person, over the phone, and via email / the internet. When you buy insurance from an Insurance Broker, you have the flexibility to choose what form of communication works best for you. When you buy insurance directly from an Insurance Company, you often lose the opportunity to have an in-person consultation.
Brokers put your interests first, before those of the insurance companies they deal with.
In the event of a claim or dispute with your insurance company, your Insurance Broker is by your side.
Insurance Brokers provide a wealth of knowledge. They are experts at risk assessment and offer the guidance required to ensure your interests are properly protected.
It does not cost extra to use the services of a Broker. Brokers are paid a commission by the insurer with whom your business is placed.  Brokers are open about their transactions and encourage you to ask them about their remuneration.
Insurance Brokers provide a local resource center for current safety information and crime prevention tips, and are valuable members of your community.

More ways to obtain an insurance quote.

Contact us by phone, drop buy our office, or send us an email.  We’ve also added a new quoting feature to enable clients to complete a quote request from the comfort of their own home at a time that is convenient for them (fillable online quote request forms for AUTO, HOME & MOTORCYCLE).

Quote Request

Frequently Asked Questions:

Insurers use a pool of many premiums to pay for home, auto and business losses. Your insurance company estimates an annual cost to accept the risk of covering your home, business or car. You pay an annual or monthly premium to your insurer for assuming risk on your behalf. Your insurance company puts all premiums into one large pool. Your insurance company uses the pool of many premiums to pay for the losses of a few who make claims for that year. Year after year insurance companies manage the pool of premiums to ensure there is sufficient funding available to cover all losses.
Your home, auto and / or business insurance premium is calculated to reflect the probability that you may suffer a claimable loss. When you make a claim, you draw funds from the pool of insurance premiums paid by all policyholders. Those who are unlikely to draw from the pool (low risk) pay less than those who are more likely to draw from it (higher risk).
Review your policy and policy limits carefully. Ensure coverage is as required and that the limits are adequate. Read all conditions carefully. Many insurance contracts include policy conditions that must be followed in the event of a loss. If you are unfamiliar with any of the wordings or conditions within your policy, have your Insurance Broker review them with you.

Our Insurance Partners: